Our purpose

Little changes. Big results.

H&B&Me exists to make health and wellness a way of life for everyone, adding quality years to life.

Our manifesto

We make wellness a way of life for everyone. Because when you have the very best advice at your fingertips, you can make the little changes that lead to big results. 
 
Download the H&B&Me app to discover and take steps to slow down your biological age. Our science-backed approach helps you take action by targeting 4 pillars of wellness: sleep quality, nutritional intake, physical activity and emotional wellbeing.

Access expert advice, health tests, personalised goals and support. Tap into progress trackers, energising workouts, guided meditations, delicious recipes and more. Whatever your goals are, we’re here to help.

With 150 years of wellness experience, Holland & Barrett have created H&B&Me to unlock your potential like never before.
 
Our rich heritage, state-of-the-art science and incredible team of experts combine to offer you mind and body coaching, health insights and information – in the palm of your hand.
 
For a better tomorrow, the change starts right now. It’s easier than you think with H&B&Me.

Unlock your potential

Reveal your biological age and take steps to slow it down, whether that's by improving sleep quality, nourishing your body, energising your body, or calming your mind. We're here to help.

H&B&Me reveals your inner biological age and supports you in optimising it. Your biological age can be a clue to your health risks, even though it doesn't directly cause them. This can help you understand your body better and improve your awareness of your overall health.

Discover your biological age

Maintain momentum with H&B&Me's personalised goal setting and tracking tools. From boosting your daily fibre intake and sleeping 7-9 hours, to regularly getting up and moving, H&B&Me will help you stay on track with your goals.

Set goals and track your progress

H&B&Me is about shifting your mindset towards a holistic approach. We help you visualise your wellbeing and lifestyle as a whole. To do this, we focus on 4 pillars we believe are fundamental to wellness: nutrition, physical activity, sleep quality and emotional wellbeing.

Focus on 4 pillars of wellness

Find out what's going on inside your body with targeted tests and doctor-reviewed results delivered within 48 hours to your H&B&Me app. Choose from comprehensive tests that check up to 50+ biomarkers, or single biomarker tests for focused insights.

Know your body better with health tests

Our sophisticated AI coach provides personalised nudges and expert advice (written by doctors, nutritionists, exercise physiologists, sleep specialists and more) to help you make healthy choices that stick.

Stay motivated with our wellness coach